Abstract
The application of information and communication technologies in developing countries represents an important tool that can determine economic development and prosperity. One of the main areas in which technology can have a powerful impact on the economic activity is the introduction of Internet banking and multichannel banking services. The paper investigates and analyzes the present situation of multichannel banking in India. This paper examine the adoption and impact of ATM, Internet banking and Tele-banking services on customer satisfaction and retention by leading Indian banks. The ICT channels have positive impact on the customer satisfaction. Some characteristics such as availability of cash and location/proximity of ATM, time to process request has very high customer satisfaction across both private sector banks and public sector banks
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