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Articles (579)

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1-10 of 579 results for Country branding

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Select article: Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Select article: Thin line between country,city,and region branding

Retricted access

Review article

First published 2012-4

Thin line between country,city,and region branding

Ram Herstein

Journal of Vacation Marketing

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Retricted access

Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Retricted access

Research article

First published 2014-3

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn [...]

Journal of International Marketing

Select article: Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Retricted access

Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Country branding emerging from citizens’ emotions and the perceptions of competitive advantage

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Research article

First published 2016-1

Country branding emerging from citizens’ emotions and the perceptions of competitive advantage

Norbani Che-Ha, Bang Nguyen, Wan Kalthom Yahya [...]

Journal of Vacation Marketing

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Retricted access

Research article

First published 2015-11

The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Lala Hu, Francesca Checchinato

Australasian Marketing Journal

Select article: Consumer Metaphoria: Uncovering the Automaticity of Animal,Product/Brand,and Country Meanings ☆

Retricted access

Research article

First published 2019-5

Consumer Metaphoria: Uncovering the Automaticity of Animal,Product/Brand,and Country Meanings ☆

Drew Martin, Nitha Palakshappa, Arch Woodside

Australasian Marketing Journal

Select article: Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

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