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Articles (81)

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1-10 of 81 results for Conversational human voice

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Select article: “We’re Not Proud of the Cases We’ve Been Involved in”: Crisis Resolution on Facebook Using Conversational Human Voice

Free access

Research article

First published 2024-1

“We’re Not Proud of the Cases We’ve Been Involved in”: Crisis Resolution on Facebook Using Conversational Human Voice

Lise-Lotte Holmgreen

International Journal of Business Communication

Select article: “Don't Forget that Others Are Watching,Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media

Retricted access

Research article

First published 2020-5

“Don't Forget that Others Are Watching,Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media

Ana Javornik, Raffaele Filieri, Ralph Gumann

Journal of Interactive Marketing

Select article: Keeping It Real

Retricted access

Research article

First published 2014-9

Keeping It Real

Hyojung Park, Glen T. Cameron

Journalism & Mass Communication Quarterly

Select article: How Emoji in Company Responses to Online Consumer Complaints Affect Observers: Emoji as Visual Signalling Cues in Webcare

Open access

Research article

First published 2025

How Emoji in Company Responses to Online Consumer Complaints Affect Observers: Emoji as Visual Signalling Cues in Webcare

Lieke Verheijen, Christine Liebrecht

International Journal of Business Communication

Select article: Unpacking the Art of Customer Complaint Handling in Spanish and British Telecom Emails: A Cross-Cultural Webcare Study With a Human Touch

Open access

Research article

First published 2024-1

Unpacking the Art of Customer Complaint Handling in Spanish and British Telecom Emails: A Cross-Cultural Webcare Study With a Human Touch

Rebecca Elektra Van Herck, Lieve Vangehuchten

International Journal of Business Communication

Select article: Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

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Research article

First published 2015-11

Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Camiel J. Beukeboom, Peter Kerkhof, Metten De Vries

Journal of Interactive Marketing

Select article: An agent in people’s clothing

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Article commentary

First published 2024

An agent in people’s clothing

Leigh Clark

Discourse & Communication

Select article: An agent in people’s clothing

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Article commentary

First published 2024-12

An agent in people’s clothing

Leigh Clark

Discourse & Communication

Select article: Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses ☆

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Research article

First published 2018-2

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses ☆

Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal

Journal of Interactive Marketing

Select article: The conversational action test: Detecting the artificial sociality of artificial intelligence

Open access

Research article

First published 2025-10

The conversational action test: Detecting the artificial sociality of artificial intelligence

Saul Albert, William Housley, Rein Ove Sikveland [...]

New Media & Society

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