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Articles (648)

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1-10 of 648 results for Content of online reviews

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Select article: A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

Select article: Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Retricted access

Research article

First published 2019-11

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Vartika Srivastava, Arti D. Kalro

Journal of Interactive Marketing

Select article: More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Retricted access

Research article

First published 2013-1

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman [...]

Journal of Marketing

Select article: Hotel guests’ perception of best green practices: A content analysis of online reviews

Retricted access

Research article

First published 2018-4

Hotel guests’ perception of best green practices: A content analysis of online reviews

Sungpo Yi, Xu Li, Tun-Min (Catherine) Jai

Tourism and Hospitality Research

Select article: Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews

Retricted access

Research article

First published 2019-4

Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews

Seunghun Shin, Namho Chung, Zheng Xiang [...]

Journal of Travel Research

Select article: Exposure to Extremist Online Content Could Lead to Violent Radicalization:A Systematic Review of Empirical Evidence

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Research article

First published 2018-9

Exposure to Extremist Online Content Could Lead to Violent Radicalization:A Systematic Review of Empirical Evidence

Ghayda Hassan, Sébastien Brouillette-Alarie, Séraphin Alava [...]

International Journal of Developmental Science

Select article: Emotions within Online Reviews and their Influence on Product Attitudes in Austria,USA and Thailand

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Research article

First published 2019-5

Emotions within Online Reviews and their Influence on Product Attitudes in Austria,USA and Thailand

Agnieszka Zablocki, Katerina Makri, Michael J. Houston

Journal of Interactive Marketing

Select article: The cultural influences of narrative content on consumers’ perceptions of helpfulness

Retricted access

Research article

First published 2022-5

The cultural influences of narrative content on consumers’ perceptions of helpfulness

Ning Fu

International Journal of Market Research

Select article: Review bombing the platformed city: Contested political speech in online local reviews

Open access

Research article

First published 2024-9

Review bombing the platformed city: Contested political speech in online local reviews

Will B Payne

Big Data & Society

Select article: Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness

Retricted access

Research article

First published 2023-5

Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness

Chunhong Li, Linchi Kwok, Karen L. Xie [...]

Journal of Hospitality & Tourism Research

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