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Articles (18)

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1-10 of 18 results for Consumer perceived brand innovativeness

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Select article: A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

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Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

Select article: The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

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Research article

First published 2021-11

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

Eojina Kim, Juan L. Nicolau, Liang (Rebecca) Tang

Journal of Hospitality & Tourism Research

Select article: How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights

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Research article

First published 2016-8

How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights

Silvia Ranfagni, Belinda Crawford Camiciottoli, Monica Faraoni

Journal of Interactive Marketing

Select article: Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model

Open access

Research article

First published 2023-4

Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model

Stany Wee Lian Fong, Hishamuddin bin Ismail, Tan Pei Kian

Sage Open

Select article: Qualia: Touching the Inner Needs of Consumers' Hearts

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Research article

First published 2019-2

Qualia: Touching the Inner Needs of Consumers' Hearts

Han-Jen Niu

Australasian Marketing Journal

Select article: An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations,Trust,Loyalty and Word of Mouth

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Research article

First published 2012-2

An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations,Trust,Loyalty and Word of Mouth

Aron O'Cass, Jamie Carlson

Australasian Marketing Journal

Select article: Entrenched Knowledge Structures and Consumer Response to New Products

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Research article

First published 2001-2

Entrenched Knowledge Structures and Consumer Response to New Products

C. Page Moreau, Donald R. Lehmann, Arthur B. Markman

Journal of Marketing Research

Select article: Young Adult Smokers’ Perceptions of Cigarette Pack Innovation,Pack Colour and Plain Packaging

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Research article

First published 2011-8

Young Adult Smokers’ Perceptions of Cigarette Pack Innovation,Pack Colour and Plain Packaging

Crawford Moodie, Allison Ford

Australasian Marketing Journal

Select article: Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir

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Research article

First published 2022-2

Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir

Faseeh Amin Beig, Fayaz Ahmad Nika

Global Business Review

Select article: Integrating Technology Acceptance Model,Theory of Diffusion of Innovations and Theory of Planned Behaviour to Study the Adoption of Facebook Marketplace

Open access

Research article

First published 2023-9

Integrating Technology Acceptance Model,Theory of Diffusion of Innovations and Theory of Planned Behaviour to Study the Adoption of Facebook Marketplace

Waseem Jahangir, Zia-ul-Haq

NMIMS Management Review

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