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Articles (191)

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1-10 of 191 results for Consumer Sentiments

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Select article: Relationships between Consumer Sentiment towards Marketing and Consumer Lifestyles

Retricted access

Research article

First published 2001-12

Relationships between Consumer Sentiment towards Marketing and Consumer Lifestyles

Rob Lawson, Sarah Todd, Christo Boshoff

Australasian Marketing Journal

Select article: Predicting the directional change in consumer sentiment

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Research article

First published 2013-4

Predicting the directional change in consumer sentiment

Juan Yao, Graham Partington, Max Stevenson

Australian Journal of Management

Select article: Oil Price Uncertainty and Consumer Sentiment in Advanced Economies

Open access

Research article

First published 2024-11

Oil Price Uncertainty and Consumer Sentiment in Advanced Economies

Nahiyan Faisal Azad, Apostolos Serletis

The Energy Journal

Select article: Measuring and Managing Consumer Sentiment in an Online Community Environment

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Research article

First published 2015-10

Measuring and Managing Consumer Sentiment in an Online Community Environment

Christian Homburg, Laura Ehm, Martin Artz

Journal of Marketing Research

Select article: Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

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Research article

First published 2024-4

Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Sanjay K. Jain, Parul Goel, Sonali Jain

Vision: The Journal of Business Perspective

Select article: Does the NPS ® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach

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Research article

First published 2020-1

Does the NPS ® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach

Clifford Lewis, Michael Mehmet

International Journal of Market Research

Select article: The Index of Consumer Sentiment toward Marketing

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Research article

First published 1986-7

The Index of Consumer Sentiment toward Marketing

John F. Gaski, Michael J. Etzel

Journal of Marketing

Select article: Conformity or Differentiation? How Consumers Respond to the (In)consistency Between Product Ratings and Review Sentiments in the United States and China

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Research article

First published 2025

Conformity or Differentiation? How Consumers Respond to the (In)consistency Between Product Ratings and Review Sentiments in the United States and China

Ning Fu, Qi Wang, Chang Hee Park

Production and Operations Management

Select article: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Select article: Consumer Sentiment after the Global Financial Crisis

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Research article

First published 2016

Consumer Sentiment after the Global Financial Crisis

Edoardo Lozza, Andrea Bonanomi, Cinzia Castiglioni [...]

International Journal of Market Research

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