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Research article

First published 2026-2

Acculturation of Consumer Culture on Impulsive Buying Behaviour among Gen Y: A Contingent Role of Gender

Feba Thomas, Ranjana Mary Varghese

Vision: The Journal of Business Perspective

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Research article

First published 2018-1

Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

Karuna Krishna Gauns, Subhash Kizhakanveatil Bhaskaran Pillai, Kaustubh Kamat [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2013-3

A Study of Intrinsic and Extrinsic Factors Influencing Consumer Buying Behaviour Online

Teena Bagga, Manas Bhatt

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2017-6

Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

Ruhee Singh, Sweta Srivastava Malla

Global Business Review

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Research article

First published 2022-3

Consumer Buying Behaviour Towards Khadi Fashion Wear

Dibyendu Bikash Datta, Biswajit Sarkar

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2020-6

The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Asiya Chaudhary, Shabir Ahmad Hurrah, Shafat Maqbool

Metamorphosis: A Journal of Management Research

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Review article

First published 2024

Consumers’ Green Energy Buying Behaviour and Intention: A Literature Review

Ganesh Kumar, Jogendra Kumar Nayak

Vision: The Journal of Business Perspective

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Research article

First published 2018-12

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

Shakeel Ahmad Sofi, Fayaz Ahmad Nika, Mohd Shoib Shah [...]

Global Business Review

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Research article

First published 2020-6

Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers

Shakeel Ahmad Sofi

Global Business Review

Open access

Research article

First published 2025-11

Appraisal and Positive Emotion Effect on Consumer Impulse Buying Behaviour Using Mobile Discount

Teck Weng Jee, Tasya Casveliany, Stanley Nwobodo [...]

Journal of Creative Communications

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