Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2025-10

Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity

You-De Dai, Shih-Shuo Yeh, Le Phuong Thao Su [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Retricted access

Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2011-1

The Role of Self- and Functional Congruity in Cruising Intentions

Kam Hung, James F. Petrick

Journal of Travel Research

Retricted access

Research article

First published 2011-7

Self-Congruity Theory: To What Extent Does It Hold in Tourism?

Philipp Boksberger, Sara Dolnicar, Christian Laesser [...]

Journal of Travel Research

Retricted access

Research article

First published 2020-6

Sport Brand Positioning Strategies and Position-Congruity on Financial Performance

J. Lucy Lee, June Won, Donald G. Farr

Sport Marketing Quarterly

Retricted access

Research article

First published 2023-9

Proximal Interphalangeal Joint Congruity: A Biomechanical Study

Kenneth H. Levy, Joey S. Kurtzman, Evan H. Horowitz [...]

HAND

Open access

Research article

First published 2024-3

Exploring the Role of Advertising in the Context of Tourist-Destination Congruity

Tina Šegota

Journal of Travel Research

Open access

Research article

First published 2024-1

Stereotypical Perception in Management: A Review and Expansion of Role Congruity Theory

María del Carmen Triana, Ruixiang Song, Cyril Taewoong Um [...]

Journal of Management

Search results