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Retricted access

Research article

First published 2016-11

Cocreation Culture in Health Care Organizations

Shikha Sharma, Jodie Conduit

Journal of Service Research

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Research article

First published 2010-8

Consumer Cocreation in New Product Development

Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotic [...]

Journal of Service Research

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Research article

First published 2016-12

Cocreation at the Base of the Pyramid

Tytti Nahi

Organization & Environment

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Research article

First published 2021-7

Cocreation Experience in Peer-to-Peer Accommodations: Conceptualization and Scale Development

Pei Zhang, Fang Meng, Kevin Kam Fung So

Journal of Travel Research

Open access

Research article

First published 2024-5

Dynamic Customer Value Cocreation in Healthcare

Tracey S. Danaher, Peter J. Danaher, Jillian C. Sweeney [...]

Journal of Service Research

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Research article

First published 2015-6

Value cocreation in service interactions

Carmen Neghina, Marjolein C. J. Caniëls, Josée M. M. Bloemer [...]

Marketing Theory

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Research article

First published 2014-9

The role of symbols in value cocreation

Melissa Archpru Akaka, Daniela Corsaro, Carol Kelleher [...]

Marketing Theory

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Research article

First published 2019-7

Successfully Communicating a Cocreated Innovation

Helen Si Wang, Charles H. Noble, Darren W. Dahl [...]

Journal of Marketing

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Research article

First published 2015-8

Cocreating the Arab Spring

Per Skålén, Kotaiba Abdul Aal, Bo Edvardsson

Journal of Service Research

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Research article

First published 2011-06

A Stakeholder-Unifying,Cocreation Philosophy for Marketing

Robert F. Lusch, Frederick E. Webster

Journal of Macromarketing

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