Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-03-28

Fusion of GBDT and neural network for click-through rate estimation

Bin Zhao, Wei Cao, Jiqun Zhang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2012-6

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier

Journal of Marketing Research

Retricted access

Research article

First published 1995-11

Jaw Pain Prevalence Among French-speaking Canadians in Quebec and Related Symptoms of Temporomandibular Disorders

J.-P. Goulet, G.J. Lavigne, J.P. Lund

Journal of Dental Research

Retricted access

Research article

First published 2025-11

Free,Paid,or Pass: Revenue Optimization via Product Search Advertising

Frances Wang, Jeff Larson, Chris K Anderson

Cornell Hospitality Quarterly

Open access

Research article

First published 2023-02

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers

Abhijeet Ghoshal, Radha Mookerjee, Zhen Sun

Production and Operations Management

Open access

Research article

First published 2020-6

The Effect of Links and Excerpts on Internet News Consumption

Jason M.T. Roos, Carl F. Mela, Ron Shachar

Journal of Marketing Research

Retricted access

Research article

First published 2016-10

Impact of Web Survey Invitation Design on Survey Participation,Respondents,and Survey Responses

Mingnan Liu, Noble Kuriakose, Jon Cohen [...]

Social Science Computer Review

Retricted access

Research article

First published 2023-11

Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference

Yang Wang, Xueming Luo, Zhijie Lin

Production and Operations Management

Search results