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Retricted access

Research article

First published 2006-12

English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Fang Liu, Jamie Murphy, Jianyao Li [...]

Australasian Marketing Journal

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Research article

First published 2014-11

Does Culture Matter to Chinese Consumers? Empirical Evidence

Greg Elliott, Charles Chin Chiu Tam

Australasian Marketing Journal

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Research article

First published 2020-5

Determinants of Chinese consumers’ purchase intentions for luxury goods

Lini Zhang, Brenda J Cude, Haidong Zhao

International Journal of Market Research

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Research article

First published 2012-2

Exploring Regional Differences in Chinese Consumer Acceptance of New Mobile Technology: A Qualitative Study

Jinzhu Song, Judy C. Drennan, Lynda M. Andrews

Australasian Marketing Journal

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Research article

First published 2017

Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine

Josselin Masson, Carlos Raúl Sánchez Sánchez, Franck Celhay

International Journal of Market Research

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Other

First published 2010-9

Chinese consumers: The Romantic reappraisal

Michael B Griffiths, Malcolm Chapman, Flemming Christiansen

Ethnography

Open access

Research article

First published 2019-7

Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products

Kashmala Latif, Abdul Hameed Pitafi, Muhammad Yousaf Malik [...]

Sage Open

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Research article

First published 2007-9

The Chinese Pharmaceutical Market: Perspectives of the Health Consumer

Hu Yuanjia, Franny Geng, Bian Ying [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023-5

Chinese consumer confidence: A catalyst for the outbound tourism expenditure?

Chi-Wei Su, Xian-Li Meng, Ran Tao [...]

Tourism Economics

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Research article

First published 1995-7

The New Chinese Consumer: Potential Markets for Foreign Companies

Robert Taylor

Journal of Interdisciplinary Economics

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