This paper aims to outline China's pharmaceutical market with a focus
on the changing health consumer. Currently, the Chinese population numbers 1.3
billion and estimates suggest 25 per cent of the population will be aged over 60
by 2050. Moreover, trends toward higher living standards and urbanisation are
increasing and there is a growing movement toward lifestyle medication,
self-medication, buying drugs online and ‘modern’ medicine
— the use of traditional Chinese medicine is decreasing gradually.
Keeping close track of these trends will provide the best opportunity of
investing effectively in China.
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