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Articles (14)

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1-10 of 14 results for Chinese advertising industry

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Select article: Demystifying engagement: Chinese advertising practitioners’ perspective

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Research article

First published 2020-5

Demystifying engagement: Chinese advertising practitioners’ perspective

Huan Chen, Rang Wang, Xuan Liang

International Journal of Market Research

Select article: Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)

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Research article

First published 2023-6

Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)

Qi Ai, Yinan Dong

Journal of Macromarketing

Select article: Mediating science and nature: Representing and consuming infant formula advertising in China

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Research article

First published 2013-6

Mediating science and nature: Representing and consuming infant formula advertising in China

Qian Gong, Peter Jackson

European Journal of Cultural Studies

Select article: Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

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Research article

First published 2019-6

Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

Huan Chen, Rang Wang, Xuan Liang

Global Media and China

Select article: Advertising Industry and Culture in POST-WTO China

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Research article

First published 2004-5

Advertising Industry and Culture in POST-WTO China

Michael Keane, Christina Spurgeon

Media International Australia

Select article: Digital labor in the state-led/capitalist complex: State labor and playful workaholics in the Chinese digital space

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Research article

First published 2024-5

Digital labor in the state-led/capitalist complex: State labor and playful workaholics in the Chinese digital space

Qingyue Sun

International Journal of Cultural Studies

Select article: The quantitative evaluation on the advertisement design effects with fuzzy number intuitionistic fuzzy information

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Research article

First published 2020-5

The quantitative evaluation on the advertisement design effects with fuzzy number intuitionistic fuzzy information

Xiao-Na Guan

International Journal of Knowledge-Based and Intelligent Engineering Systems

Select article: Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: Chinese Migrant Women in the Sex Industry

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Research article

First published 2012-10

Chinese Migrant Women in the Sex Industry

Min Liu

Feminist Criminology

Select article: Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices

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Research article

First published 2025-12

Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices

Anna Yan Liu, Alice Ji, Harsh Taneja [...]

Convergence: The International Journal of Research into New Media Technologies

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