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Articles (1528)

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1-10 of 1528 results for Channel strategy

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Select article: Financing Strategy for Capital-Constrained Manufacturer in an Eco-friendly Dual-Channel Supply Chain

Open access

Research article

First published 2025-4

Financing Strategy for Capital-Constrained Manufacturer in an Eco-friendly Dual-Channel Supply Chain

Qiang Sun, Changsuo Chen

Sage Open

Select article: Strategic new product media planning under emergent channel substitution and synergy

Retricted access

Research article

First published 2022-05

Strategic new product media planning under emergent channel substitution and synergy

Vahideh Sadat Abedi, Oded Berman, Fred M. Feinberg [...]

Production and Operations Management

Select article: Product Quality Matching Strategy in a Dual-Channel Supply Chain: A Perspective From Mental Accounting Theory in Behavioral Finance

Open access

Research article

First published 2023-4

Product Quality Matching Strategy in a Dual-Channel Supply Chain: A Perspective From Mental Accounting Theory in Behavioral Finance

Lei Yan, Jianhao Gao, Shuang Wang [...]

Sage Open

Select article: Communication Strategies in Marketing Channels: A Theoretical Perspective

Retricted access

Research article

First published 1990-10

Communication Strategies in Marketing Channels: A Theoretical Perspective

Jakki Mohr, John R. Nevin

Journal of Marketing

Select article: Customer Responses to Channel Migration Strategies toward the E-channel ☆

Retricted access

Research article

First published 2014-11

Customer Responses to Channel Migration Strategies toward the E-channel ☆

Debra Trampe, Umut Konuş, Peter C. Verhoef

Journal of Interactive Marketing

Select article: Channels as content curators: Multiplatform strategies for documentary film and factual content in British public service broadcasting

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Research article

First published 2014-2

Channels as content curators: Multiplatform strategies for documentary film and factual content in British public service broadcasting

Inge Ejbye Sørensen

European Journal of Communication

Select article: Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel

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Research article

First published 2006-03

Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel

Kyle Cattani, Wendell Gilland, Hans Sebastian Heese [...]

Production and Operations Management

Select article: Negotiation Strategies and the Nature of Channel Relationships

Retricted access

Research article

First published 1993-5

Negotiation Strategies and the Nature of Channel Relationships

Shankar Ganesan

Journal of Marketing Research

Select article: Multiple Channel Strategies in the European Personal Computer Industry

Retricted access

Research article

First published 2002-9

Multiple Channel Strategies in the European Personal Computer Industry

Mika Gabrielsson, V.H. Manek Kirpalani, Reijo Luostarinen

Journal of International Marketing

Select article: Effect of Channel Conflict on Channel Efficiency — Few Improved Conceptual Models for Various Conflict Resolution Strategies

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Research article

First published 2006-2

Effect of Channel Conflict on Channel Efficiency — Few Improved Conceptual Models for Various Conflict Resolution Strategies

Ramendra Singh

Management and Labour Studies

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