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1-6 of 6 results for Changement de marque

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Research article

First published 1997-6

Les analyses de réseau du comportement de changement de marque

Dawn Iacobucci, Jennifer Chang, Géraldine Henderson [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1990-6

Gregory S. Carpenter, Kent Nakamoto

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2006-3

Isabelle Fontaine

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1992-10

Philip Jacobs, Edward M. Hall, Judith R. Lave [...]

Healthcare Management Forum

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Research article

First published 2004-3

Pierre Desmet

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2017-9

O. Roy, L. Tremblay

Healthcare Management Forum