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Articles (28)

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1-10 of 28 results for CLV models

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Select article: A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

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Research article

First published 2013-8

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

Select article: From Customer Lifetime Value to Shareholder Value

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Research article

First published 2006-11

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras Eechambadi, Morris George [...]

Journal of Service Research

Select article: Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

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Research article

First published 2006-7

Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value

Michael Haenlein, Andreas M. Kaplan, Detlef Schoder

Journal of Marketing

Select article: Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

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Research article

First published 2016-12

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

Select article: A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

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Research article

First published 2011-8

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

Phillip E. Pfeifer, Anton Ovchinnikov

Journal of Interactive Marketing

Select article: Compensation,Ethical Sales Behavior and Customer Lifetime Value

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Research article

First published 2014-7

Compensation,Ethical Sales Behavior and Customer Lifetime Value

Pankaj M. Madhani

Compensation & Benefits Review

Select article: Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)

Open access

Research article

First published 2021-4

Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)

Tu Van Binh, Ngo Giang Thy, Ho Thi Nam Phuong

Sage Open

Select article: National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

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Research article

First published 2016-3

National Culture,Economy,and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari

Journal of International Marketing

Select article: Linking Customer Assets to Financial Performance

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Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

Select article: RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

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Research article

First published 2005-11

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G.S. Hardie, Ka Lok Lee

Journal of Marketing Research

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