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Open accessResearch articleFirst published August, 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Open accessResearch articleFirst published June, 2024

Integrating human factors into the distribution model of goods and fast-moving consumer goods for effective inventory control

Afolabi Ogbeyemi, Akinola Ogbeyemi, Wenjun Zhang

International Journal of Engineering Business Management

Restricted accessResearch articleFirst published February, 1991

Effects of Metals on the Binding of Protein Factors to the Mouse 2',5'-Oligoadenylate Synthetase ME-12 Gene Regulatory Region

Cong Yan, Igor Tamm

Journal of Interferon & Cytokine Research

Restricted accessResearch articleFirst published November, 2015

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko

Journal of Interactive Marketing

Search results

Articles (4)

Journals (0)

1-4 of 4 results for C2B

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Open accessResearch articleFirst published August, 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Open accessResearch articleFirst published June, 2024

Integrating human factors into the distribution model of goods and fast-moving consumer goods for effective inventory control

Afolabi Ogbeyemi, Akinola Ogbeyemi, Wenjun Zhang

International Journal of Engineering Business Management

Restricted accessResearch articleFirst published February, 1991

Effects of Metals on the Binding of Protein Factors to the Mouse 2',5'-Oligoadenylate Synthetase ME-12 Gene Regulatory Region

Cong Yan, Igor Tamm

Journal of Interferon & Cytokine Research

Restricted accessResearch articleFirst published November, 2015

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko

Journal of Interactive Marketing