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Retricted access

Research article

First published 2015-5

Ownership Structure and Branding Strategies

Mahmoud Bakkour, Fatiha Fort, Anne Mione

The International Journal of Entrepreneurship and Innovation

Retricted access

Other

First published 1995-10

How to develop a strong hotel branding strategy with a weak branding budget

Hugh Taylor

Journal of Vacation Marketing

Retricted access

Research article

First published 2018-10

Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

Christine Vallaster, Sylvia von Wallpach

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2009-12

The Economics of US Cruise Companies' European Brand Strategies

Michael P. Vogel

Tourism Economics

Retricted access

Research article

First published 2017-6

A Comprehensive Framework for Implementing an Effective Employer Brand Strategy

Deepa R, Rupashree Baral

Global Business Review

Retricted access

Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Open access

Research article

First published 2021-1

Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Retricted access

Research article

First published 2013-9

The coping strategies used by teenagers criticized by their peers for their brand choice

Sarah Benmoyal-Bouzaglo, Denis Guiot

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-7

Social Justice on the Menu: A Critical Analysis of a Local Restaurant's Branding Strategies and the Paradox of Privilege in Gentrification

Shoaa Almalki

Journal of Communication Inquiry

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