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Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2016-4

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Abhishek Borah, Gerard J. Tellis

Journal of Marketing Research

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Research article

First published 2007-12

Nudity in Advertising: What Influence on Attention-Getting and Brand Recall?

Éric Lombardot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1986-11

Salience Effects in Brand Recall

Joseph W. Alba, Amitava Chattopadhyay

Journal of Marketing Research

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Research article

First published 1998-1

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller, Susan E. Heckler, Michael J. Houston

Journal of Marketing

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Research article

First published 1979-10

Effect of (Sexual Illustrations on Brand–Products Recall

Subhash C. Mehta, Nitin Bhagwat, Pravin Bhargava [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 2021-5

Proposal of a method to identify recall ability and brand associations

Masao Ueda

International Journal of Market Research

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Research article

First published 1985-8

Effects of Context and Part-Category Cues on Recall of Competing Brands

Joseph W. Alba, Amitava Chattopadhyay

Journal of Marketing Research

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Research article

First published 2008-10

Color Preference and Familiarity in Performance on Brand Logo Recall

Kuo-Chen Huang, Chin-Chiuan Lin, Shu-Ying Chiang

Perceptual and Motor Skills

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