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Retricted access

Research article

First published 2015-5

Value Promise versus Value Delivery

Ajit Rao

Journal of Creating Value

Retricted access

Review article

First published 2012-9

Fuzzy promises

Thomas Boysen Anker, Klemens Kappel, Douglas Eadie [...]

Marketing Theory

Retricted access

Research article

First published 2017-1

Delivering the Brand Promise - The Role of HR

Sowmya

NHRD Network Journal

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Research article

First published 2018-5

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

Open access

Research article

First published 2013-1

Prominent Determinants of Consumer-Based Brand Equity

Elisa Battistoni, Andrea Fronzetti Colladon, Giulia Mercorelli

International Journal of Engineering Business Management

Retricted access

Research article

First published 2010-7

Signaling Status with Luxury Goods: The Role of Brand Prominence

Young Jee Han, Joseph C. Nunes, Xavier Drèze

Journal of Marketing

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Other

First published 2010-12

In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing

Charles H. Noble, John P. Bentley, David Campbell [...]

Journal of Marketing Education

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2019-7

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information,Emotion,and Brand Prominence

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai [...]

Journal of Marketing

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Research article

First published 2009-6

The Shared Management and Ownership of Corporate Brands: The Case of Hilton

John M. T. Balmer, Irene Thomson

Journal of General Management

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