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Research article

First published 2016-6

Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit

Komal Nagar

Vikalpa: The Journal for Decision Makers

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Research article

First published 2019-3

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Chandan A. Chavadi, Sindhu R. Menon, Monika Sirothiya

Vision: The Journal of Business Perspective

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Research article

First published 2010-3

Efficiency of Brand Placement in an International Film

Slim Khalbous, Meriem Maazoul

Journal of Creative Communications

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

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Research article

First published 2016

How to Mix Brand Placements in Television Programmes to Maximise Effectiveness

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

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Research article

First published 2014-11

So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements

Thuthi Gunawardena, Martin K.J. Waiguny

Australasian Marketing Journal

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Research article

First published 2009-7

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles, Anna Danielova

Journal of Marketing

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Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen

Journal of Public Policy & Marketing

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Research article

First published 2024-3

Framing food tourism videos: What drives viewers’ attitudes and behaviors?

Christina G. Chi, Demi Shenrui Deng, Oscar Hengxuan Chi [...]

Journal of Hospitality & Tourism Research

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