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1-7 of 7 results for Brand image stability

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Select article: Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

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Research article

First published 2007-12

Question Stability in Brand Image Measurement: Comparing Alternative Answer Formats and Accounting for Heterogeneity in Descriptive Models

Sara Dolnicar, Bettina Grün

Australasian Marketing Journal

Select article: Evaluating the Influence of Social Advertising,Individual Factors,and Brand Image on the Buying Behavior toward Fashion Clothing Brands

Open access

Research article

First published 2022-1

Evaluating the Influence of Social Advertising,Individual Factors,and Brand Image on the Buying Behavior toward Fashion Clothing Brands

Fazal ur Rehman, Basheer M. Al-Ghazali

Sage Open

Select article: ‘Pick Any’ Measures Contaminate Brand Image Studies

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Research article

First published 2012-11

‘Pick Any’ Measures Contaminate Brand Image Studies

Sara Dolnicar, John R. Rossiter, Bettina Grün

International Journal of Market Research

Select article: Television News and the Nation: The End?

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First published 2009-09

Television News and the Nation: The End?

Menahem Blondheim, Tamar Liebes

The ANNALS of the American Academy of Political and Social Science

Select article: Beyond Politics: National Image,Business Climate and the Drivers of FDI in Sub-Saharan Africa

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Research article

First published 2025

Beyond Politics: National Image,Business Climate and the Drivers of FDI in Sub-Saharan Africa

Yuwei Chen, Miao Yu, Zhanglan You

Insight on Africa

Select article: The People’s Captain: Understanding Police Officers as an Electoral Brand

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Research article

First published 2024-9

The People’s Captain: Understanding Police Officers as an Electoral Brand

Jacob R. Turner

Political Research Quarterly

Select article: Lipid-mediated biosynthetic labeling strategy for in vivo dynamic tracing of avian influenza virus infection

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Research article

First published 2022-4

Lipid-mediated biosynthetic labeling strategy for in vivo dynamic tracing of avian influenza virus infection

Junfang Liu, Minhong Su, Xin Chen [...]

Journal of Biomaterials Applications

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