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Articles (123)

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1-10 of 123 results for Brand crisis

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Select article: The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Retricted access

Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Select article: The boomerang effect of brand personality congruency in a product-harm crisis

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

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Case report

First published 2022-3

IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

Ruppal Walia Sharma

Asian Journal of Management Cases

Select article: Destination brand image and destination brand choice in the context of health crisis: Scale development

Free access

Research article

First published 2024-1

Destination brand image and destination brand choice in the context of health crisis: Scale development

Salman Majeed, Zhimin Zhou, Woo Gon Kim

Tourism and Hospitality Research

Select article: Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Open access

Research article

First published 2021-1

Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Select article: Marriott’s Strategy to Survive an Economic Crisis: Invest and Reposition the Brand

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Research article

First published 2023-6

Marriott’s Strategy to Survive an Economic Crisis: Invest and Reposition the Brand

Hayley Tillery, Skyler Sheppard, Baker Ayoun

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: Paradoxes of ethically branded bottled water: constituting the solution to the world water crisis

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Research article

First published 2014-10

Paradoxes of ethically branded bottled water: constituting the solution to the world water crisis

Roberta Hawkins, Jody Emel

cultural geographies

Select article: Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

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Research article

First published 2022-9

Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

Nataliya Bredikhina, Katherine Sveinson, Thilo Kunkel

Sport Marketing Quarterly

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