Sage Journals: Discover world-class research

Retricted access

Research article

First published 1994-5

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin, Daniel C. Smith

Journal of Marketing Research

Free access

Research article

First published 2009-7

Do Cigarette Prices Vary by Brand,Neighborhood,and Store Characteristics?

Traci L. Toomey, Vincent Chen, Jean L. Forster [...]

Public Health Reports®

Retricted access

Research article

First published 2017

How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal

Abhishek Pathak, Gemma A. Calvert, Elison A.C. Lim

International Journal of Market Research

Retricted access

Research article

First published 1973-9

The Dissolution Characteristics of Two Clinically Different Brands of Chlorpromazine HCL Tablets

B. Desta, M. Pernarowski

Annals of Pharmacotherapy

Retricted access

Research article

First published 2006-11

Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

Kusum L. Ailawadi, Bari A. Harlam, Jacques César [...]

Journal of Marketing Research

Retricted access

Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025-1

Comparison of Biomechanical and Surface Characteristics of Retrieved Orthodontic Mini-screws of Three Commercially Available Brands: An In Vivo Study

Khadija M. Dalvi, Salil S. Nene, Ajit J. Kalia [...]

Journal of Indian Orthodontic Society

Retricted access

Research article

First published 2020-4

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Jiseon Ahn

Journal of Vacation Marketing

Retricted access

Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 1974-8

A Methodology for Identifying Innovator Characteristics of New Brand Purchasers

James H. Donnelly, John M. Ivancevich

Journal of Marketing Research

Search results