BellWilliam E.“Consumer Innovators: A Market for Newness,”Proceedings. Winter Conference, American Marketing Association, 1964, 85–93.
2.
BlakeBrian, PerloffRobert, and HeslinRichard. “Dogmatism and Acceptance of New Products,”Journal of Marketing Research, 7(November 1970), 483–6.
3.
CampbellD. T., and StanleyJ. C.Experimental and Quasi-Experimental Designs for Research, Skokie, Ill.: Rand McNally, 1963.
4.
ConeyKenneth A.“Dogmatism and Innovation: A Replication,”Journal of Marketing Research, 9(November 1972), 453–5.
5.
DommermuthWilliam P.“The Effects of Behavioral Attributes Upon the Acceptance of New Products,”Proceedings.Southern Marketing Association, 1967, 45–9.
6.
DonnellyJames H.Jr.“Social Character and Acceptance of New Products,”Journal of Marketing Research, 7(February 1970), 111–3.
7.
DonnellyJames H.Jr., and EtzelMichael J.“Degrees of Product Newness and Early Trial,”Journal of Marketing Research, 10(August 1973), 295–300.
8.
DonnellyJames H.Jr., and RoethScott. “The Relationship Between Consumers’ Category Width and Trial of New Products,”Journal of Applied Psychology, 57(June 1973), 335–8.
9.
EngelJames F., KergerreisRobert J., and BlackwellRoger D.“Word-of-mouth Communication by the Innovator,”Journal of Marketing, 33(July 1969), 15–9.
10.
FrankRonald E., MassyWilliam F., and MorrisonDonald G.“The Determinants of Innovative Behavior with Respect to a Branded, Frequently Purchased Food Product,”Proceedings. Winter Conference, American Marketing Association, 1964, 312–23.
11.
GruenWalter. “Preference for New Products and Its Relationship to Different Measures of Conformity,”Journal of Applied Psychology, 44(December 1960), 351–64.
12.
HayesSamuel P.“The Adoption of New Products: Process and Influence,”Foundation for Research on Human Behavior.Ann Arbor: University of Michigan Press, 1959, 6.
13.
JacobyJacob. “Personality and Innovation Proneness,”Journal of Marketing Research, 8(May 1971), 244–7.
14.
JacobyJacob. “Multiple-Indicant Approach for Studying New Product Adopters,”Journal of Applied Psychology, 55(August 1971), 384–8.
15.
KassarjianHarold H.“Social Character and Differential Preference for Mass Communication,”Journal of Marketing Research, 2(May 1965), 146–53.
16.
KassarjianHarold H.“Personality and Consumer Behavior: A Review,”Journal of Marketing Research, 8(November 1971), 409–18.
17.
KassarjianWaltraud. “A Study of Riesman's Theory of Social Character,”Sociometry, 25(September 1962), 213–30.
18.
KollatDavid T., EngelJames F., and BlackwellRoger D.“Current Problems in Consumer Behavior Research,”Journal of Marketing Research, 7(August 1970), 327–32.
19.
LambertZarrel V.“Perceptual Patterns, Information Handling, and Innovativeness,”Journal of Marketing Research, 9(November 1972), 427–31.
20.
MortonPatricia Rae. “Riesman's Theory of Social Character as Applied to Consumer Goods Marketing,”Journalism Quarterly, 44(Summer 1967), 337–40.
21.
OstlandLyman E.“The Role of Product Perceptions in Innovative Behavior,”Proceedings. Fall Conference, American Marketing Association, 1969, 259–66.
22.
PelzDonald C., and AndrewsFrank M.“Detecting Causal Priorities in Panel Study Data,”American Sociological Review, 29(December 1964), 836–48.
23.
PopielarzDonald T.“An Exploration of Perceived Risk and Willingness to Try New Products,”Journal of Marketing Research, 4(November 1967), 368–72.
24.
RiesmanDavid, GlazerNathan, and DennyReuel. The Lonely Crowd.New Haven, Conn.: Yale University Press, 1950.
25.
RobertsonThomas S.“Social Factors in Innovative Behavior,” in KassarjianHarold H., and RobertsonThomas S., eds., Perspectives in Consumer Behavior.Glenview, Ill.: Scott, Foresman, 1968, 361–72.
26.
RogersEverett M.Diffusion of Innovations.New York: The Free Press of Glencoe, 1962.
27.
RogersEverett M., and David StanfieldJ.“Adoption and Diffusion of New Products: Emerging Generalizations and Hypotheses,” in BassFrank M., KingCharles W., and PessimierEdgar A., eds., Applications of the Sciences in Marketing Management.New York: John Wiley and Sons, 1968, 227–50.
28.
SummersJohn O.“Media Exposure Patterns of Consumer Innovators,”Journal of Marketing, 36(January 1972), 43–9.
29.
UhlKenneth, AndrusRoman, and PaulsenLance. “How Are Laggards Different? An Empirical Inquiry,”Journal of Marketing Research, 7(February 1970), 51–5.
30.
WhiteIrving. “The Perception of Value in Products,” in NewmanJoseph W., ed., On Knowing the Consumer.New York: John Wiley and Sons, 1966, 90–106.
31.
WoodsideArch G.“Social Character, Product Use and Advertising Appeals,”Journal of Advertising Research, 8(December 1968), 31–5.
32.
ZaltmanG., and StiffR.“Theories of Diffusion,” in WardScott, and RobertsonThomas S., eds., Consumer Behavior: Theoretical Sources.Englewood Cliffs, N.J.: Prentice-Hall, 1973, 416–68.