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Retricted access

Research article

First published 2019-11

Televisual diplomacy: I am the Ambassador and Danish nation branding at home and abroad

Robert A Saunders, Joel Vessels

Politics

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Research article

First published 2014-2

Employee Contributions to Brand Equity

Betsy DuBois Gelb, Deva Rangarajan

California Management Review

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Research article

First published 2021-7

Generational Diversity at Workplace

Sabthami Ravichandran

NHRD Network Journal

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

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Research article

First published 2019-3

Picturing luxury,producing value: The cultural labour of social media brand influencers in South Africa

Mehita Iqani

International Journal of Cultural Studies

Free access

Research article

First published 2018-1

‘Brandspeak’: Metaphors and the rhetorical construction of internal branding

Monika Müller

Organization

Retricted access

Research article

First published 2018-1

Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

Karuna Krishna Gauns, Subhash Kizhakanveatil Bhaskaran Pillai, Kaustubh Kamat [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2017-10

Riding Around Stigma

Ophir Sefiha

Communication & Sport

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Research article

First published 2019-11

Engaging Employees Through Employer Brand: An Empirical Evidence

Jaya Bhasin, Shahid Mushtaq, Sakshi Gupta

Management and Labour Studies

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Research article

First published 2025

Employee ambassadorship: Scale development and validation

Marthe Rys, Greet Van Hoye, Eveline Schollaert [...]

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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