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Articles (664)

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1-10 of 664 results for Brand Nationalism

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Select article: Branding the nation: What is being branded?

Retricted access

Research article

First published 2006-01

Branding the nation: What is being branded?

Ying Fan

Journal of Vacation Marketing

Select article: Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

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Research article

First published 2022-8

Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Xiufang (Leah) Li, Juan Feng

European Journal of Cultural Studies

Select article: Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

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Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

Select article: Experiences of Brands and National Identity

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Research article

First published 2010-11

Experiences of Brands and National Identity

Sandy Bulmer, Margo Buchanan-Oliver

Australasian Marketing Journal

Select article: The politics of Nation Branding

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Research article

First published 2013-10

The politics of Nation Branding

Somogy Varga

Philosophy & Social Criticism

Select article: Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Open access

Research article

First published 2024-5

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal [...]

Journal of Marketing

Select article: The nation as an imagined commodity: Branding ‘Melania’

Open access

Research article

First published 2022-4

The nation as an imagined commodity: Branding ‘Melania’

Maruša Pušnik, Dejan Jontes

European Journal of Cultural Studies

Select article: A cocreational approach to nation branding: The case of Chile

Open access

Research article

First published 2022-5

A cocreational approach to nation branding: The case of Chile

Pablo Miño, Lucinda Austin

Public Relations Inquiry

Select article: Simulation nations: Nation brands and Baudrillard’s theory of media

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Research article

First published 2018-10

Simulation nations: Nation brands and Baudrillard’s theory of media

Nadia Kaneva

European Journal of Cultural Studies

Select article: Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

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Research article

First published 2018-10

Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

James Pamment, Cecilia Cassinger

European Journal of Cultural Studies

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