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Articles (17)

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1-10 of 17 results for Brand Intimacy

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Select article: Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

Retricted access

Research article

First published 2022

Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

Tijo Thomas, Dikshitha S. Jain

Vision: The Journal of Business Perspective

Select article: Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

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Research article

First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

Select article: Dating Apps: The Uncertainty of Marketised Love

Open access

Research article

First published 2022-9

Dating Apps: The Uncertainty of Marketised Love

Carolina Bandinelli, Alessandro Gandini

Cultural Sociology

Select article: Grounding Consumer-brand Engagement: A field-driven conceptualisation

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Research article

First published 2015

Grounding Consumer-brand Engagement: A field-driven conceptualisation

Guendalina Graffigna, Rossella C. Gambetti

International Journal of Market Research

Select article: Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Open access

Review article

First published 2023-4

Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Seyda Bagdogan

Social Media + Society

Select article: Delinquent Females: In-Depth Therapy and Some Theoretical Opinions

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Research article

First published 1982-09

Delinquent Females: In-Depth Therapy and Some Theoretical Opinions

Edward M. Scott

International Journal of Offender Therapy and Comparative Criminology

Select article: ‘I can live without you’: Self-branding as individuation in young Chinese women’s transnational mobilities

Open access

Research article

First published 2023-10

‘I can live without you’: Self-branding as individuation in young Chinese women’s transnational mobilities

Jiali Fan, Akane Kanai

European Journal of Cultural Studies

Select article: The intimacy triple bind: Structural inequalities and relational labour in the influencer industry

Open access

Research article

First published 2024-6

The intimacy triple bind: Structural inequalities and relational labour in the influencer industry

Zoë Glatt

European Journal of Cultural Studies

Select article: Spanish gay male subjectivity,body,intimacy,and affect on Instagram

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Research article

First published 2023-3

Spanish gay male subjectivity,body,intimacy,and affect on Instagram

Adrián Gras-Velázquez, Antoni Maestre-Brotons

Sexualities

Select article: What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

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Research article

First published 2017-12

What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

Scott C. Ambrose, Nathan Schnitzlein

Sport Marketing Quarterly

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