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1-10 of 56 results for Brand Finance

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Select article: Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

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Research article

First published 2022-7

Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Shawn Pope, Jimi Kim

Business & Society

Select article: The Impact of Brand Quality on Shareholder Wealth

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Research article

First published 2011-9

The Impact of Brand Quality on Shareholder Wealth

Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfrer

Journal of Marketing

Select article: Does the “National Civilized City” increase land revenue? An empirical inquiry into China’s Prefecture-level cities

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Research article

First published 2025-3

Does the “National Civilized City” increase land revenue? An empirical inquiry into China’s Prefecture-level cities

Weijia Wu, Weixing Liu

Chinese Public Administration Review

Select article: Consumer-Based Brand Equity and Firm Risk

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Research article

First published 2009-11

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

Select article: The Financial Value Impact of Perceptual Brand Attributes

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Research article

First published 2008-2

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson

Journal of Marketing Research

Select article: Technology as an Enabler of the Global Branding of Retail Financial Services

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Research article

First published 2002-6

Technology as an Enabler of the Global Branding of Retail Financial Services

April Wright

Journal of International Marketing

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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Research article

First published 2008-11

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava

Journal of Marketing

Select article: Sport Brand Positioning Strategies and Position-Congruity on Financial Performance

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Research article

First published 2020-6

Sport Brand Positioning Strategies and Position-Congruity on Financial Performance

J. Lucy Lee, June Won, Donald G. Farr

Sport Marketing Quarterly

Select article: A financial approach-based measurement of brand equity in the restaurant industry

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Research article

First published 2017-11

A financial approach-based measurement of brand equity in the restaurant industry

Serin Choi, Kyuwan Choi, Seoki Lee [...]

Tourism Economics

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