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Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2022-9

Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

Nataliya Bredikhina, Katherine Sveinson, Thilo Kunkel

Sport Marketing Quarterly

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Research article

First published 2023

Tanishq: Brand Activism Gone Wrong?

A. Shivakanth Shetty, Kerena Anand, Swathi Shree [...]

Vision: The Journal of Business Perspective

Retricted access

Other

First published 2009-03

When brands get branded

Frank Huber, Johannes Vogel, Frederik Meyer

Marketing Theory

Retricted access

Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Retricted access

Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Retricted access

Research article

First published 1994-04

Crisis Management

Laurence Barton

Cornell Hospitality Quarterly

Retricted access

Research article

First published 1998-1

Supercomplan: Five Commandments

T.N. Swaminathan

Paradigm: A Management Research Journal

Retricted access

Case report

First published 2022-3

IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

Ruppal Walia Sharma

Asian Journal of Management Cases

Open access

Research article

First published 2025-4

Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis

Xiaobo Xu, Kaigeng Li, Gaoyu Chen [...]

Sage Open

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