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Articles (50)

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1-10 of 50 results for Brand Choice Behaviour

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Select article: Adaptive Behavior in Automobile Brand Choices

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Research article

First published 1969-2

Adaptive Behavior in Automobile Brand Choices

Frederick E. May

Journal of Marketing Research

Select article: Adaptive Behavior in Automobile Brand Choices: A Reply

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Research article

First published 1970-2

Adaptive Behavior in Automobile Brand Choices: A Reply

Donald G. Morrison

Journal of Marketing Research

Select article: Brand Choice Behavior as a Function of Information Load

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Research article

First published 1974-2

Brand Choice Behavior as a Function of Information Load

Jacob Jacoby, Donald E. Speller, Carol A. Kohn

Journal of Marketing Research

Select article: Adaptive Behavior in Automobile Brand Choices: Discussion

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Research article

First published 1970-2

Adaptive Behavior in Automobile Brand Choices: Discussion

Frederick E. May

Journal of Marketing Research

Select article: A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

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Research article

First published 1995-2

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Randolph E. Bucklin, Sunil Gupta, Sangman Han

Journal of Marketing Research

Select article: An Investigation of Situational Variation in Brand Choice Behavior and Attitude

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Research article

First published 1979-2

An Investigation of Situational Variation in Brand Choice Behavior and Attitude

Kenneth E. Miller, James L. Ginter

Journal of Marketing Research

Select article: Reference Effects of Price and Promotion on Brand Choice Behavior

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Research article

First published 1989-8

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin, Randolph E. Bucklin

Journal of Marketing Research

Select article: Situational and Brand Attitude Models of Consumer Choice Behavior

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Research article

First published 1976-07

Situational and Brand Attitude Models of Consumer Choice Behavior

William O. Bearden, Arch G. Woodside, James M. Clapper

Journal of the Academy of Marketing Science

Select article: Book Review: Buyer Attitudes and Brand Choice Behavior

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Book review

First published 1971-4

Book Review: Buyer Attitudes and Brand Choice Behavior

Richard D. Teach

Journal of Marketing

Select article: The Effects of a Direct Mail Coupon on Brand Choice Behavior

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Research article

First published 1987-11

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing Research

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