Sage Journals: Discover world-class research

Open access

Research article

First published 2026

AI transforming B2C relationships and relational exchange theory

Aswo Safari

Marketing Theory

Retricted access

Research article

First published 2002-4

Customer Relationship Management: In B2C Markets,Often Less is More

Grahame Dowling

California Management Review

Retricted access

Research article

First published 2025

Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing

Open access

Research article

First published 2024-2

The Influence of Corporate Social Responsibility on Stakeholders in Different Business Contexts

Tohid Ghanbarpour, Lawrence Crosby, Michael D. Johnson [...]

Journal of Service Research

Open access

Research article

First published 2012-1

Shaping the E-Commerce Logistics Strategy: A Decision Framework

Antonio Ghezzi, Riccardo Mangiaracina, Alessandro Perego

International Journal of Engineering Business Management

Open access

Editorial

First published 2019-8

New EU rules on business-to-consumer and platform-to-business relationships

Caroline Cauffman

Maastricht Journal of European and Comparative Law

Retricted access

Research article

First published 2019-2

Assessing Value From Business-to-Business Services Relationships: Temporality,Tangibility,Temperament,and Trade-Offs

Paul Lyons, Louis Brennan

Journal of Service Research

Retricted access

Other

First published 2004-07

Customer Value,Satisfaction,Loyalty,and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli [...]

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2021-2

Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?

Li Xiao, V. Kumar

Journal of Service Research

Retricted access

Research article

First published 2010-07

Remote Monitoring of Health Status of the Elderly at Home in Taiwan

Kuang-Hui Chiu, Yolande Y. Yang

Telemedicine and e-Health

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