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Research article

First published 2021-01

How to React to Internal and External Sharing in B2C and C2C

Jun Pei, Ping Yan, Subodha Kumar [...]

Production and Operations Management

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Research article

First published 2019-9

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Thomas Dotzel, Venkatesh Shankar

Journal of Marketing

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Research article

First published 2001-05

A Product-Process Matrix for Electronic B2C Operations

Gregory R. Heim, Kingshuk K. Sinha

Journal of Service Research

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Research article

First published 2016-8

Competitive Advantage through Engagement

V. Kumar, Anita Pansari

Journal of Marketing Research

Open access

Research article

First published 2024-2

The Influence of Corporate Social Responsibility on Stakeholders in Different Business Contexts

Tohid Ghanbarpour, Lawrence Crosby, Michael D. Johnson [...]

Journal of Service Research

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Research article

First published 2021-2

Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?

Li Xiao, V. Kumar

Journal of Service Research

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Research article

First published 2025

Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing

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Other

First published 2004-07

Customer Value,Satisfaction,Loyalty,and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli [...]

Journal of the Academy of Marketing Science

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Research article

First published 2006-5

Agents' roles in B2C e-commerce

Luigi Palopoli, Domenico Rosaci, Domenico Ursino

The European Journal on Artificial Intelligence

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Research article

First published 2013-3

Market Orientation as a Strategy for the Rural Tourism Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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