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Research article

First published 2025-12

Impact of Customer Complaint Handling Satisfaction on Customer Loyalty: Evidence from B2B Plastic Industry

P. Suhail, G. V. Narayan, Y. Srinivasulu

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Open access

Research article

First published 2021-8

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Vikas Mittal, Kyuhong Han, Ju-Yeon Lee [...]

Journal of Marketing Research

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Research article

First published 2013-9

A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector

P.S. Raychaudhuri, Rahela Farooqi

Global Business Review

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Research article

First published 2021-3

Importance of Customer Complaint Handling Satisfaction for MSMEs in B2B Context

G. V. Narayan, Y. Srinivasulu, P. Suhail

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Open access

Research article

First published 2024-2

The Influence of Corporate Social Responsibility on Stakeholders in Different Business Contexts

Tohid Ghanbarpour, Lawrence Crosby, Michael D. Johnson [...]

Journal of Service Research

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Other

First published 2004-07

Customer Value,Satisfaction,Loyalty,and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli [...]

Journal of the Academy of Marketing Science

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Research article

First published 2025

Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce

Tornike Khoshtaria, Arian Matin, Gigi Abrakhamia [...]

FIIB Business Review

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Research article

First published 2010-11

An Empirical Analysis of the Retention of Dissatisfied Business Services Customers Using Structural Equation Modelling

Venkata Yanamandram, Lesley White

Australasian Marketing Journal

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Research article

First published 2020-3

Utilizing relative weight analysis in customer satisfaction research

Michael S Garver, Zachary Williams

International Journal of Market Research

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Research article

First published 2002-1

Applying Business-to-Business Evidence: The Client's View

Bill Marshall, Louise Ritchie

International Journal of Market Research

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