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Retricted access

Research article

First published 2020-11

Barriers and Value Co-Destruction in a B2B Project Management Context: Agile Software Development Adoption and Rejection in Japanese Organizations

Nobuhiko Seki, Youji Kohda

Journal of Creating Value

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Research article

First published 2014-7

Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group

Shahideh Nasery Isfahani, Ahmad Asle Haddad, Emad Roghanian [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2025

Opportunity Management for Business-to-Business (B2B) Service Organizations: A Theory-Informed Decision Support Framework

Muzeeb Shaik, Shrihari Sridhar, Chelliah Sriskandarajah [...]

Production and Operations Management

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Research article

First published 2020-5

Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence

Daniel D. Prior, Joona Keränen

Australasian Marketing Journal

Open access

Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

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Research article

First published 2022-12

Leveraging value creation to drive the growth of B2B platforms

Edward G. Anderson, Jose Lopez, Geoffrey G. Parker

Production and Operations Management

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Research article

First published 2005-08

Forming Successful Business-to-Business Services in Goods-Dominant Firms

Wayne A. Neu, Stephen W. Brown

Journal of Service Research

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Research article

First published 2019-2

Assessing Value From Business-to-Business Services Relationships: Temporality,Tangibility,Temperament,and Trade-Offs

Paul Lyons, Louis Brennan

Journal of Service Research

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Research article

First published 2009-7

Business-to-Business Interaction

Hubert Faucher

Asian Journal of Management Cases

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Research article

First published 2013-9

A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector

P.S. Raychaudhuri, Rahela Farooqi

Global Business Review

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