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Articles (22)

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1-10 of 22 results for B2B innovation

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Select article: Cross-sectoral Knowledge Spillover for Social Innovation in an Apparel Value Chain in B2B Industry: A Perception of Incumbent Company in a Global South

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Research article

First published 2026

Cross-sectoral Knowledge Spillover for Social Innovation in an Apparel Value Chain in B2B Industry: A Perception of Incumbent Company in a Global South

Maheswaran S, Mithursan A

South Asian Journal of Business and Management Cases

Select article: Can firm innovativeness affect performance? The role of external involvement

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Research article

First published 2021-7

Can firm innovativeness affect performance? The role of external involvement

Yi Li, Gang Li, Ying Zhang [...]

International Journal of Market Research

Select article: Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability

Open access

Research article

First published 2022-4

Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability

Bilal Ahmad, Da Liu, Mirza Huzaifa Asif [...]

Sage Open

Select article: The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

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Research article

First published 2019-9

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Thomas Dotzel, Venkatesh Shankar

Journal of Marketing

Select article: Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Select article: Business-to-Business Projects,Task Configuration,and Innovation

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Research article

First published 2023-2

Business-to-Business Projects,Task Configuration,and Innovation

Elham Ghazimatin, Erik A. Mooi, Jan B. Heide

Journal of Marketing Research

Select article: Drivers of companies’ willingness to co-create B2B services

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Research article

First published 2016-9

Drivers of companies’ willingness to co-create B2B services

Elodie Jouny-Rivier, Paul-Valentin Ngobo

Recherche et Applications en Marketing (English Edition)

Select article: Les facteurs explicatifs de la prédisposition des entreprises prestataires à co-créer un service B2B

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Research article

First published 2016-7

Les facteurs explicatifs de la prédisposition des entreprises prestataires à co-créer un service B2B

Elodie Jouny-Rivier, Paul-Valentin Ngobo

Recherche et Applications en Marketing (French Edition)

Select article: (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

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Research article

First published 2018-5

(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

D. Eric Boyd, P.K. Kannan

Journal of Marketing

Select article: A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

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