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Retricted access

Research article

First published 2013-8

Testing the Steve Jobs Hypothesis in a B2B Context

Jason Kuruzovich, Shu Han, Nevena T. Koukova [...]

Journal of Service Research

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Research article

First published 2019-8

Toxic Collaborations: Co-Destroying Value in the B2B Context

Francesca Cabiddu, Frau Moreno, Lombardo Sebastiano

Journal of Service Research

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Research article

First published 2021-3

Importance of Customer Complaint Handling Satisfaction for MSMEs in B2B Context

G. V. Narayan, Y. Srinivasulu, P. Suhail

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2021-9

Understanding value creation in digital context: An empirical investigation of B2B

Daniela Corsaro, Alessia Anzivino

Marketing Theory

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Research article

First published 2025-12

A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions

Silvio Cardinali, Marta Giovannetti, Pia Hautamäki [...]

Journal of Marketing Education

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Research article

First published 2019-7

Corporate Image and Customer Responses to Organisational Transformation in B2B Context: An Empirical Research in Vietnam

Nguyen Thi Hoang Yen

Journal of Entrepreneurship and Innovation in Emerging Economies

Open access

Research article

First published 2022-4

Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability

Bilal Ahmad, Da Liu, Mirza Huzaifa Asif [...]

Sage Open

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Research article

First published 2020-11

Barriers and Value Co-Destruction in a B2B Project Management Context: Agile Software Development Adoption and Rejection in Japanese Organizations

Nobuhiko Seki, Youji Kohda

Journal of Creating Value

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Research article

First published 2024-12

Mobilizing B2B Electronic Marketplace: An Exploratory Study of Critical Success Factors among Indian Start-ups

Kanupriya Sethi, Baidyanath Biswas, Krishna Chandra Balodi

Global Business Review

Open access

Research article

First published 2020-10

Fintech’s Transparency–Publicity Nexus: Value Cocreation Through Transparency Discourses in Business-to-Business Digital Marketing

Clea Bourne

American Behavioral Scientist

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