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Articles (218)

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1-10 of 218 results for B2B

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Select article: The Influence of Service Orientation on B2B e‐Service Capabilities: An Empirical Investigation

Retricted access

Research article

First published 2012-05

The Influence of Service Orientation on B2B e‐Service Capabilities: An Empirical Investigation

Pedro Oliveira, Aleda V. Roth

Production and Operations Management

Select article: Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

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Research article

First published 2017-2

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market

James E. Richard, Fruen Purnell

Journal of Interactive Marketing

Select article: Horizontal Referrals in B2B Markets

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Research article

First published 2024-2

Horizontal Referrals in B2B Markets

Mahima Hada, Arnaud De Bruyn, Gary L. Lilien

Journal of Marketing Research

Select article: Understanding value creation in digital context: An empirical investigation of B2B

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Research article

First published 2021-9

Understanding value creation in digital context: An empirical investigation of B2B

Daniela Corsaro, Alessia Anzivino

Marketing Theory

Select article: Holistic Selling: An Emerging Paradigm in B2B Markets

Open access

Research article

First published 2025-11

Holistic Selling: An Emerging Paradigm in B2B Markets

Tim Kalwey, Manfred Krafft, Yeji Lim [...]

Journal of Marketing

Select article: Steelscreen.com: Why it is not Everywhere in B2B and the Role of the CEO in ‘it’

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Case report

First published 2004-6

Steelscreen.com: Why it is not Everywhere in B2B and the Role of the CEO in ‘it’

Brian Subirana

Journal of Information Technology

Select article: Chari: A FMCG B2B platform with incorporation of Fintech

Free access

Research article

First published 2024-5-3

Chari: A FMCG B2B platform with incorporation of Fintech

Jashim Uddin Ahmed, Asma Ahmed, Tabassum Sufia Mazid [...]

Journal of Information Technology Teaching Cases

Select article: A Roadmap for B2B Marketplace

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Research article

First published 2002-7

A Roadmap for B2B Marketplace

Ashis K. Pani

Management and Labour Studies

Select article: A Comparative Study of Consumer and B2B Goods Importers’ Trust and Commitment: Evidence from an Asian Developing Country

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Research article

First published 2013-5

A Comparative Study of Consumer and B2B Goods Importers’ Trust and Commitment: Evidence from an Asian Developing Country

M. Abu Saleh, M. Yunus Ali, Ali Quazi

Australasian Marketing Journal

Select article: Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce

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Research article

First published 2025

Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce

Tornike Khoshtaria, Arian Matin, Gigi Abrakhamia [...]

FIIB Business Review

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