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Articles (72)

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1-10 of 72 results for Arts marketing theory

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Select article: Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Retricted access

Research article

First published 2012-2

Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Ciná Van Zyl

Tourism Economics

Select article: Marketing,art and voices of dissent

Open access

Research article

First published 2018-3

Marketing,art and voices of dissent

Georgios Patsiaouras, Anastasia Veneti, William Green

Marketing Theory

Select article: Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

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Research article

First published 2007-04

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Ed Petkus

Journal of Marketing Education

Select article: Atmospheres of Seduction

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Review article

First published 2012-6

Atmospheres of Seduction

Brigitte Biehl-Missal, Michael Saren

Journal of Macromarketing

Select article: The limits of platforms: Why disintermediation has failed in the art market

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Research article

First published 2025

The limits of platforms: Why disintermediation has failed in the art market

Rachel Ricucci, Grant Blank

New Media & Society

Select article: Performing jazz and the jazz constellation

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Research article

First published 2017-6

Performing jazz and the jazz constellation

Tom Mordue, Noel Dennis

Marketing Theory

Select article: Staying in Bad Jobs: An “Institutional Peg” as Poland’s Adaptation to Precarious Markets

Free access

Research article

First published 2024-6

Staying in Bad Jobs: An “Institutional Peg” as Poland’s Adaptation to Precarious Markets

Anna Gromada

Sociological Perspectives

Select article: Bourdieu and the fields of art in Australia: On the functioning of art worlds

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Research article

First published 2013-6

Bourdieu and the fields of art in Australia: On the functioning of art worlds

Nick Herd

Journal of Sociology

Select article: Nonprofits’ Internal Marketing and Its Influence on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis

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Research article

First published 2019-4

Nonprofits’ Internal Marketing and Its Influence on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis

Hellen P. Gross, Maren Rottler

Nonprofit and Voluntary Sector Quarterly

Select article: The aestheticization of consumption: an exploration of ‘brand.new’ and ‘Shopping’

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Research article

First published 2006-03

The aestheticization of consumption: an exploration of ‘brand.new’ and ‘Shopping’

Isabelle Szmigin

Marketing Theory

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