You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (974)

Journals (0)

1-10 of 974 results for Advertising strategy

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Impact of Advertising Creative Strategy on Advertising Elasticity

Retricted access

Research article

First published 2023-1

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Select article: Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Retricted access

Research article

First published 2026-2

Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Aisha Iddrisu, Ferruh Uztuğ

Journal of Asian and African Studies

Select article: Message Strategies in Military Recruitment Advertising

Retricted access

Research article

First published 2017-7

Message Strategies in Military Recruitment Advertising

Sejin Park, Zienab Shoieb, Ronald E. Taylor

Armed Forces & Society

Select article: An Investigation of Visualization and Documentation Strategies in Services Advertising

Retricted access

Research article

First published 2004-11

An Investigation of Visualization and Documentation Strategies in Services Advertising

Donna J. Hill, Jeff Blodgett, Robert Baer [...]

Journal of Service Research

Select article: Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

Retricted access

Research article

First published 2019-6

Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

Huan Chen, Rang Wang, Xuan Liang

Global Media and China

Select article: A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Retricted access

Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Select article: From Home Base to Swing States: The Evolution of Digital Advertising Strategies during the 2020 US Presidential Primary

Open access

Research article

First published 2022-6

From Home Base to Swing States: The Evolution of Digital Advertising Strategies during the 2020 US Presidential Primary

NaLette M Brodnax, Piotr Sapiezynski

Political Research Quarterly

Select article: Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications

Retricted access

Research article

First published 1994-4

Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications

Lisa Ruby Basara

Therapeutic Innovation & Regulatory Science

Select article: An Attitudinal Framework for Advertising Strategy

Retricted access

Research article

First published 1972-4

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Michael L. Ray, Edward C. Strong

Journal of Marketing

Select article: Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections

Retricted access

Research article

First published 2013-11

Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections

Mohammed Ademilokun, Rotimi Taiwo

Discourse & Communication

1
2
3
•••
98
10 / page

Article type

Publication date

Subjects

Access