Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2020

Demystifying engagement: Chinese advertising practitioners’ perspective

Huan Chen, Rang Wang, Xuan Liang

International Journal of Market Research

Open accessResearch articleFirst published September, 2025

Nessa Keddo

Media,Culture & Society

Restricted accessResearch articleFirst published June, 2019

Huan Chen, Rang Wang, Xuan Liang

Global Media and China

Restricted accessOtherFirst published September, 1991

John H. Crowley, James Pokrywczynski

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published November, 2004

Anne M. Cronin

Journal of Consumer Culture

Restricted accessResearch articleFirst published September, 2012

Neil O’Boyle

Cultural Sociology

Restricted accessResearch articleFirst published December, 1993

Cornelius B. Pratt, E. Lincoln James

Psychological Reports

Restricted accessResearch articleFirst published November, 2005

Tien-Tsung Lee, William E. Ryan

Journal of Advertising Education

Restricted accessResearch articleFirst published April, 1995

Cornelius B. Pratt, E. Lincoln James, Karan J. Kailimai

Journal of Marketing Education

Restricted accessArticle commentaryFirst published September, 1980

Kim B. Rotzoll, Clifford G. Christians

Journalism & Mass Communication Quarterly