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Articles (127)

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1-10 of 127 results for Advertising message strategy

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Select article: Message Strategies in Military Recruitment Advertising

Retricted access

Research article

First published 2017-7

Message Strategies in Military Recruitment Advertising

Sejin Park, Zienab Shoieb, Ronald E. Taylor

Armed Forces & Society

Select article: Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

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Research article

First published 2026-2

Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Aisha Iddrisu, Ferruh Uztuğ

Journal of Asian and African Studies

Select article: The Information Processing of Advertisements by Urban Young Men of India

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Research article

First published 2010-10

The Information Processing of Advertisements by Urban Young Men of India

Tuhin Chattopadhyay

Global Business Review

Select article: A History of Comparative Advertising in the United States

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Research article

First published 2013-9

A History of Comparative Advertising in the United States

Fred K. Beard

Journalism & Communication Monographs

Select article: Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

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Book review

First published 2023-11

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Jay Newell, Erin Wilgenbusch

Journal of Advertising Education

Select article: One Hundred Years of Humor in American Advertising

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Research article

First published 2005-06

One Hundred Years of Humor in American Advertising

Fred K. Beard

Journal of Macromarketing

Select article: Changing tides: the impact of crisis on advertising

Open access

Research article

First published 2021-2

Changing tides: the impact of crisis on advertising

Cameron Jenyns

Media International Australia

Select article: Creative Message Strategy as a Framework for Course Planning,Preparation,and Pedagogy Or: Everything I Know about Teaching I Learned from Advertising

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Research article

First published 2005-11

Creative Message Strategy as a Framework for Course Planning,Preparation,and Pedagogy Or: Everything I Know about Teaching I Learned from Advertising

Lee Earle

Journal of Advertising Education

Select article: Advertising and Publicity: Suggested New Applications for Tourism Marketers

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Research article

First published 2007-02

Advertising and Publicity: Suggested New Applications for Tourism Marketers

Marsha D. Loda, William Norman, Kenneth F. Backman

Journal of Travel Research

Select article: Tobacco Advertisements: What Messages Are They Sending in African American Communities?

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Research article

First published 2020-1

Tobacco Advertisements: What Messages Are They Sending in African American Communities?

Carrie Rosario, Keia E. Harris

Health Promotion Practice

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