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Articles (278)

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1-10 of 278 results for Advertising language

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Select article: How can tourism advertising language make cultural heritage sites more popular?

Retricted access

Research article

First published 2025

How can tourism advertising language make cultural heritage sites more popular?

Shu-Ning Zhang, Huang Huang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: Gender-Fair Language in Job Advertisements

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Research article

First published 2017-4

Gender-Fair Language in Job Advertisements

Lea Hodel, Magdalena Formanowicz, Sabine Sczesny [...]

Journal of Cross-Cultural Psychology

Select article: “You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising

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Research article

First published 2024-11

“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising

Xi Yu, Stephanie Q. Liu

Journal of Hospitality & Tourism Research

Select article: Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?

Open access

Research article

First published 2020-4

Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?

Muhammad Zahid Nawaz, Meng Tao, Hassan Ahmad [...]

Sage Open

Select article: Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

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Research article

First published 2008-9

Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

Jaime Noriega, Edward Blair

Journal of Marketing

Select article: The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

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Research article

First published 2020-11

The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Saerom Wang, Xinran Lehto

Journal of Travel Research

Select article: The Language of Press Advertising in the UK

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Research article

First published 2015-12

The Language of Press Advertising in the UK

Irina Koteyko

Journal of English Linguistics

Select article: English or a Local Language in Advertising?

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Research article

First published 2010-4

English or a Local Language in Advertising?

Jos Hornikx, Frank van Meurs, Anja de Boer

International Journal of Business Communication

Select article: Measuring Language Difficulty in Advertising Copy

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Research article

First published 1967-4

Measuring Language Difficulty in Advertising Copy

Pompeo Abruzzini

Journal of Marketing

Select article: Bier,parfum,kaas: language fetish in European advertising

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Other

First published 2000-01

Bier,parfum,kaas: language fetish in European advertising

Helen Kelly-Holmes

European Journal of Cultural Studies

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