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Research article

First published 2021-6

Advertising in India: The Journey So Far and Road Ahead

Prateek Maheshwari

FIIB Business Review

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Research article

First published 2014-5

Maternal Attitude towards TV Advertising in India

Raghbir Singh, Pavleen Kaur

Management and Labour Studies

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Research article

First published 2021-4

Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

Suman Mishra

International Communication Gazette

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Research article

First published 2017-12

Looking westwards: Men in transnational men’s magazine advertising in India

Suman Mishra

Global Media and Communication

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Research article

First published 2013-11

Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2014-11

Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India

Shyama Kumari, Shradha Shivani

Management and Labour Studies

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Research article

First published 2009-11

Advertising in Contemporary India's Rapidly Changing Media Environment

Lynne Ciochetto

Media International Australia

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Research article

First published 2010-10

The Information Processing of Advertisements by Urban Young Men of India

Tuhin Chattopadhyay

Global Business Review

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Review article

First published 2022-3

Regulatory scenario of pharmaceutical advertisement in India,USA and Australia: A comparative study

Vikas Budhwar, Tarif Hussian, Manjusha Choudhary [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2009-9

Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India

Radhika Parameswaran, Kavitha Cardoza

Journalism & Communication Monographs

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