You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (306)

Journals (0)

1-10 of 306 results for Advertising appeals

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Retricted access

Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Select article: Effect of Age and Gender on Consumer Response to Advertising Appeals

Retricted access

Research article

First published 2016-6

Effect of Age and Gender on Consumer Response to Advertising Appeals

Pragya Keshari, Sangeeta Jain

Paradigm: A Management Research Journal

Select article: Synergizing Advertising Campaigns with Appeals: A Perspective through Cases

Retricted access

Research article

First published 2016-8

Synergizing Advertising Campaigns with Appeals: A Perspective through Cases

Alok Kumar, Pramod Pathak

Global Business Review

Select article: Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Dong Jenn Yang

Sage Open

Select article: Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Retricted access

Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

Select article: Impact of Experienced Regret on Donation Willingness: Advertising Appeal and Framing Effect

Retricted access

Research article

First published 2023-12

Impact of Experienced Regret on Donation Willingness: Advertising Appeal and Framing Effect

Jiansheng Tang, Heming Gong, Xuemei Bian [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Retricted access

Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Retricted access

Research article

First published 2021-9

Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Social Marketing Quarterly

Select article: Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

Open access

Research article

First published 2020-4

Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

Ruta Ruzeviciute, Bernadette Kamleitner, Dipayan Biswas

Journal of Marketing Research

Select article: The Appeal of Image Advertisements

Retricted access

Research article

First published 1992-02

The Appeal of Image Advertisements

Katherine Covell

The Journal of Early Adolescence

1
2
3
•••
31
10 / page

Article type

Publication date

Subjects

Access