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1-10 of 10769 results for Advertising

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Select article: Advertising Bans and the Substitutability of Online and Offline Advertising

Retricted access

Research article

First published 2011-4

Advertising Bans and the Substitutability of Online and Offline Advertising

Avi Goldfarb, Catherine Tucker

Journal of Marketing Research

Select article: Youth Attitudes towards Advertisements Depicting Nudity and Alcohol: Ethical Dilemmas in Advertising

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Research article

First published 2011-6

Youth Attitudes towards Advertisements Depicting Nudity and Alcohol: Ethical Dilemmas in Advertising

Job Dubihlela, Dorah Dubihlela

South African Journal of Psychology

Select article: To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Retricted access

Research article

First published 2024-11

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Select article: Competition and Combative Advertising

Retricted access

Review article

First published 2011-12

Competition and Combative Advertising

Fred K. Beard

Journal of Macromarketing

Select article: Firearm Advertising

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Research article

First published 2004-10

Firearm Advertising

Elizabeth A. Saylor, Katherine A. Vittes, Susan B. Sorenson

Evaluation Review

Select article: Coordinating traditional media advertising and online advertising in brand marketing

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

Select article: The Impact of Advertising Creative Strategy on Advertising Elasticity

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Research article

First published 2023-1

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Select article: The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Open access

Research article

First published 2025-4

The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Jong Woo Jun, Jungryum Kim

Sage Open

Select article: Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

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Research article

First published 2022-1

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

Inwon Kang, Xue He, Ilhwan Ma

International Journal of Market Research

Select article: Childhood and Violence in Advertising

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Research article

First published 2006-06

Childhood and Violence in Advertising

Inmaculada José Martínez, María Dolores Prieto, Juana Farfán

International Communication Gazette

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