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Articles (8)

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1-8 of 8 results for Advertisement likeability

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Select article: Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

Select article: Music and Responses to Advertising: The Effects of Musical Characteristics,Likeability and Congruency

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Research article

First published 2009-12

Music and Responses to Advertising: The Effects of Musical Characteristics,Likeability and Congruency

Jean-Philippe Galan

Recherche et Applications en Marketing (English Edition)

Select article: Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

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Research article

First published 2015-8

Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

Huda Khan, Richard Lee, Larry Lockshin

Australasian Marketing Journal

Select article: Comparing Direct and Indirect Branding in Advertising

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Research article

First published 2016-2

Comparing Direct and Indirect Branding in Advertising

Nicole Hartnett, Jenni Romaniuk, Rachel Kennedy

Australasian Marketing Journal

Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

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Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: Toward a Process-Transfer Model of the Endorser Effect

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Research article

First published 2020-6

Toward a Process-Transfer Model of the Endorser Effect

Vincent Chi Wong, Henry Fock, Candy K.Y. Ho

Journal of Marketing Research

Select article: Place-Based Imagery and Voter Evaluations: Experimental Evidence on the Politics of Place

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Research article

First published 2019-6

Place-Based Imagery and Voter Evaluations: Experimental Evidence on the Politics of Place

Nicholas F. Jacobs, B. Kal Munis

Political Research Quarterly

Select article: ‘I Can Spend Forever on It Without Getting Bored’: Analyzing What College Students Like and Dislike About TikTok

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Research article

First published 2024-1

‘I Can Spend Forever on It Without Getting Bored’: Analyzing What College Students Like and Dislike About TikTok

Ryan J. Martinez, Sydney E. Brammer, Narissra M. Punyanunt-Carter

Media Watch

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