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Research article

First published 2012-12

Profiling Adopter Categories of Internet Banking in India: An Empirical Study

Bikram Jit Singh Mann, Sunpreet Kaur Sahni

Vision: The Journal of Business Perspective

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Research article

First published 1990-2

Determination of Adopter Categories by Using Innovation Diffusion Models

Vijay Mahajan, Eitan Muller, Rajendra K. Srivastava

Journal of Marketing Research

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Research article

First published 1980-2

Attitudes and Social Categories: Complementary Explanations of Innovation-Adoption Behavior

M A Brown

Environment and Planning A: Economy and Space

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Research article

First published 2020-4

Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study

Shweta Pandey, Deepak Chawla

Global Business Review

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Research article

First published 1994-01

Technology Innovativeness and Adopter Categories of Apparel/Gift Retailers: From the Diffusion of Innovations Perspective

Soyeon Shim, Antigone Kotsiopulos

Clothing and Textiles Research Journal

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Research article

First published 1973-8

A Note on Optimal Adopter Category Determination

Robert A. Peterson

Journal of Marketing Research

Free access

Research article

First published 2024-3

Understanding the dynamics of hybrid seed adoption among smallholder chilli farmers in Indonesia

Apri Laila Sayekti, Abdul Muis Hasibuan, Randy Stringer [...]

Outlook on Agriculture

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Research article

First published 2015-9

Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption

Ronald E. Rice, Katy E. Pearce

Mobile Media & Communication

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Research article

First published 2010-9

Diffusion of Innovation: A Roadmap for Inclusive Community Recreation Services

Stuart J. Schleien, Kimberly D. Miller

Research and Practice for Persons with Severe Disabilities

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Research article

First published 2015-9

Use-Adoption Gaps in Food Retailing

Hayiel Hino

Journal of Macromarketing

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