Search results: Sage Journals

Open accessResearch articleFirst published June, 2026

AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing

Bora Gündüzyeli

NMIMS Management Review

Restricted accessResearch articleFirst published 2026

Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services

Jiaming Liang, Yimin Zhu, Shili Chen [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2025

Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

K. Jayaprakash, K. Loganathan

Abhigyan

Restricted accessResearch articleFirst published 2025

A case study on how Amazon uses personalization to win back Prime subscription lapsers

J Dinesh Davidson, P S Rajeswari

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published October, 2025

Informational Herding and Conditional Performance of AI-Driven ETFs: A Comparative Analysis with Institutional Investors

Wenxin Deng

Sage Open

Open accessResearch articleFirst published November 27, 2025

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Restricted accessResearch articleFirst published December, 2025

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Open accessResearch articleFirst published May, 2022

Culling the FLoC: Market forces,regulatory regimes and Google’s (mis)steps on the path away from targeted advertising 1

David Eliot, David Murakami Wood

Information Polity

Restricted accessResearch articleFirst published February, 2025

Unlocking Marketing Creativity Using Artificial Intelligence

Margherita Pagani, Yoram Wind

Journal of Interactive Marketing

Restricted accessResearch articleFirst published 2025

From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI

Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published June, 2026

AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing

Bora Gündüzyeli

NMIMS Management Review

Restricted accessResearch articleFirst published 2026

Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services

Jiaming Liang, Yimin Zhu, Shili Chen [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2025

Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

K. Jayaprakash, K. Loganathan

Abhigyan

Restricted accessResearch articleFirst published 2025

A case study on how Amazon uses personalization to win back Prime subscription lapsers

J Dinesh Davidson, P S Rajeswari

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published October, 2025

Informational Herding and Conditional Performance of AI-Driven ETFs: A Comparative Analysis with Institutional Investors

Wenxin Deng

Sage Open

Open accessResearch articleFirst published November 27, 2025

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Restricted accessResearch articleFirst published December, 2025

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Open accessResearch articleFirst published May, 2022

Culling the FLoC: Market forces,regulatory regimes and Google’s (mis)steps on the path away from targeted advertising 1

David Eliot, David Murakami Wood

Information Polity

Restricted accessResearch articleFirst published February, 2025

Unlocking Marketing Creativity Using Artificial Intelligence

Margherita Pagani, Yoram Wind

Journal of Interactive Marketing

Restricted accessResearch articleFirst published 2025

From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI

Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava

Vision: The Journal of Business Perspective