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Articles (16)

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1-10 of 16 results for 4As of marketing

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Select article: Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Open access

Research article

First published 2023

Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Gro Alteren

FIIB Business Review

Select article: Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework

Retricted access

Research article

First published 2021-6

Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework

Moutusy Maity, Ramendra Singh

Journal of Macromarketing

Select article: Understanding the 4As of Social Marketing for HIV Prevention in India

Retricted access

Research article

First published 2017-6

Understanding the 4As of Social Marketing for HIV Prevention in India

Mahua Das

Social Marketing Quarterly

Select article: Market resource gaps

Retricted access

Research article

First published 2017-9

Market resource gaps

Lisa J. Abendroth, Jaqueline Pels

Marketing Theory

Select article: Market Development for African Endogenous Products

Open access

Research article

First published 2020-3

Market Development for African Endogenous Products

Falylath Babah Daouda, Philip Barth, Paul T. M. Ingenbleek

Journal of Macromarketing

Select article: The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam

Retricted access

Research article

First published 2022-9

The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam

Tapan Sarker, Subhendu Dey, Moutusy Maity [...]

Journal of Macromarketing

Select article: Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective

Retricted access

Research article

First published 2021-6

Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective

Charlene A. Dadzie, Evelyn M. Winston, Alvin J. Williams [...]

Journal of Macromarketing

Select article: Cross-Reactivity of Rabbit Anti-Bovine Thrombin IgGs With Human α-Thrombin and a Recombinant Version of Human Thrombin (Recothrom)

Free access

Research article

First published 2010-6

Cross-Reactivity of Rabbit Anti-Bovine Thrombin IgGs With Human α-Thrombin and a Recombinant Version of Human Thrombin (Recothrom)

He Zhu, Debra Hoppensteadt, Josephine Cunanan [...]

Clinical and Applied Thrombosis/Hemostasis

Select article: ‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

Retricted access

Research article

First published 2022-9

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

Sujit Raghunathrao Jagadale, Joya Kemper

Journal of Macromarketing

Select article: Cross-Reactivity of Rabbit Anti-Bovine Prothrombin/Thrombin IgGs With Bovine Factor V/Va-Related Antigens

Free access

Research article

First published 2010-10

Cross-Reactivity of Rabbit Anti-Bovine Prothrombin/Thrombin IgGs With Bovine Factor V/Va-Related Antigens

He Zhu, Debra Hoppensteadt, Michael Morris [...]

Clinical and Applied Thrombosis/Hemostasis

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